Last week we sat down and talked about the future of Sonlight. Once again, in talking through our options, our plans, our dreams, our general manager asked: "Are we pursuing this just to make money?"
There was a pause as we all seriously considered it.
We had just been tossing around ideas on how to break into a new market. We really do want to make money. We absolutely must stay profitable if we are to continue. But after a moment's reflection, we all agreed:
We don't do things just to make money.
We do what we do because we want to expand our influence. We want to expand our influence because we believe we have something great to offer: The best homeschool curriculum in the world--even if it's not for everyone.
Making money is a part of business, but it's not what Sonlight was founded on, and it's not what we're pursuing for the future. It was good to be reminded of this fact, especially as the breeze of change sweeps across Colorado. The bridge of consistency in mission and vision continues to be the path we walk.
Filmmaker, Writer, Empty Nester
Rectitude: uprightness; integrity; honestyBrought to you by John Holzmann