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Thursday, March 18, 2010

Sonlight's Box Day Video Process - Part 1

I titled this "Part 1" because I'm hoping I'll have something to say further along the process that will warrant a "Part 2" <smile>.

We need to update for a video that is currently (as of writing) on Sonlight.com; unfortunately, it is outdated and cumbersome. We want a cool new video with all the right information for our April 1 web update which coincides with the official 2010 Catalog launch.

That means I need to get cracking on this thing.

So, I start the project with some storyboards:


Meet John and Jane Doe


Walk You Through Box Day


Strong, Happy, Pro-Sonlight Finish

I get a little feedback, and then toss together the first mockup:


Box Day Mockup1

Fun, short, cool. But Judy helped me work through some of the weaker story elements, added some ideas for needed content and helped me think the video through again.

So, back to writing up a few more voice over lines, sketch a few more frames and...


Box Day Mockup2

Much better!

What's next?

  • Wait for feedback
  • Tweak
  • Get some real artwork
  • Record with the real voice over talent
  • Edit
  • Build a soundtrack
  • Create/add music
  • Mix together
  • and post online!

I love doing these "quick" projects, but they sure are a lot of work!

Do you have any Box Day Stories you'd like to share? Please do! Or, visit the Box Day Blog and read real Box Day stories.

 ~Luke Holzmann
Filmmaker, Writer, Surrogate Father

7 comments:

Jenn4him said...

Number two is way more like it. I was going to say that my kids are not quietly reading, though. They are usually excitedly dancing around and asking to get started with school that very instant. "Can we start school now, Mom!!!!" Never quietly. No, not ever!!! (sigh)
Good job.
Jenn

Robin E. said...

My favorite Box Day story was when I ordered Core P3/4. Just like Jane, I went looking for the quiet children and found my oldest child, then 10 years old, reading Go, Dog, Go to his youngest brother, then 2 years old. My oldest looked up when I poked my head in the room and said, "I loved this book when I was little and thought H--- would love it too." Awwww. Leave it to Sonlight to bring brothers together despite an 8 year age difference.

Michelle said...

Oh yes - those 'little' projects tend to take so much longer than originally planned.

Reading your 'to do' list brought back lots of memories from my video-producing days. Of course, I come from a news background, so the transition from 'turn-around for 10pm' to 'create from scratch a story to recruit staff' (raise funds, or whatever video's purpose was) was quite difficult for me.

Love your storyboards. :) And your mock-ups too.
~Michelle
PS - I'm already looking forward to our 2010 box day!

Ken said...

We had to demand that the kids NOT read the novels and interesting non-fiction books when the boxes arrived or they would complete everything in the first month after which all we would have left would be math and a few other more challenging items. So, we always went to the library and stocked up with non-Sonlight books so the kids could survive the temptation of reading all the books now rather than studying them in a little more depth later.

Angela said...

love it. so cute.
i can't wait for my april 2010 box day!

TexasHeather said...

My favorite box day story is one of our earlier ones, when we were puppy-sitting. We picked up the puppy from his owner's house, picked up our SL box from my grandma's house (where we'd had it shipped), and got home.

My boys, then 5 & 2, dove into the books even before playing with the puppy. My oldest read an entire Amelia Badelia, cover to cover, before finally deciding to play with the dog.

Crazy happy times, Box Day!

Luke said...

I've had several people tell me that their experience is more like yours than Jane Doe's <smile>. But I wanted to go with the story with a little more suspense... <smile>

Robin, great story <smile>. And the girls are loving Go, Dog, Go! right now at our house.

Totally, Michelle. "Little" projects take a ton of time <smile>.

Good stuff, Ken <smile>.

Angela, glad you like it <smile>.

Heather, I'd heard that Sonlight books are better than a Wii... but I hadn't heard that they were better than a dog <smile>.

~Luke


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Luke Holzmann
Filmmaker, Writer, Empty Nester
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