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Wednesday, July 22, 2009

Gambit, Gamut and Gauntlet

Gambit: an opening remark intended to secure an advantage for the speaker (wordnetweb)

And now that you are all supremely interested and feel that I know what I'm talking about, I will shatter that myth.

Because the word I was looking for this morning was actually: Gamut-a complete extent or range.

But other than gambit, the only other word I could think of was gauntlet, which also isn't right. Though, when I came in this morning, I felt that the gamut of my experience was a gauntlet because the gambit of an email I sent yesterday was wrong.

Luke turns on his computer and discovers that the email he sent yesterday had the wrong subject line. Luke thinks to himself, 'Self, this is less than ideal. Good thing it only went to 28,000 people...'

Luke proceeds to struggle to focus for the rest of the day while everyone scrambles to figure out how to make it right.

Which is the other possible title for today's post:

D'oh! The Turning of a Big Ship

Sonlight isn't huge as far as corporations go, but we are bigger than when my mom and dad pretty much did everything back in the day. Then, if something like this had happened, my dad would write an apology and send it.


Today it's a little different. We get a bunch of feedback, have a writer synthesize that down, get it approved, tested, tweaked, coded, and finally sent...

The good part of all this is that we can be methodical, careful, get wise counsel and ultimately help more people. But it's certainly slower than if Sonlight were a one man band.

We're no longer a sailboat that can tack--hmm... turns out it's actually "beating"--its way up a stream, but we can help many, many more people get to where they want to go.

 ~Luke Holzmann
Filmmaker, Writer, Expectant Father


Tammy said...

Ohhh, I love your play with words, Luke! :-)

Tammy ~@~

Luke Holzmann said...

Thanks, Tammy! Sometimes I play a little too much, me thinks. Ah well... <smile>


Heather the Mama Duk said...

Oops. At least you seem to take your mistake with a measure of grace.

Luke Holzmann said...

I do my best, Heather. I do my best. The situation seems to have been resolved quite well... all things considered.



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Luke Holzmann
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