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Thursday, March 5, 2009

I Don't Like Ads

Okay, the title is a little misleading.

I really like a couple ads. For example, the one for Honda, or Emerald Nuts, or Taco Bell.

Those are funny. And, honestly, I don't care what they're trying to sell me... because that's not the point. The point is to be enjoyable and re-watchable.

I went to a Social Media Seminar today, and one of the points was that a lot of people don't find businesses via the Yellowpages or on TV anymore. In fact, I've heard that more and more people are abandoning television in favor of the internet and things like Facebook.

And that got me thinking: This move to the internet and social media is changing how we do marketing. But I bet that the invention of the remote control was the first event to really shift how we make ads.

My guess--and it's just a guess--is that before the remote commercials were all about the product: Informative, persuasive, and working hard at a sell. Once the remote was invented and it was extremely easy to switch away, commercials became mini-movies, telling us a story that we wanted to watch over and over again. And those are the kinds of ads I like, and even link to on my blog <smile>.

Just a small thought I had today.

Oh, and tomorrow, I will release an enhanced still from the video I liked to a few days ago.

Un-enhanced Image

I'm going to give my computer at least 16 more hours and try to get an even better image, and then I'll post the results.

...stay tuned...

 ~Luke Holzmann
Filmmaker, Writer, Expectant Father


Tony C said...

Very astute. I never thought about the remote changing the face of marketing and the width of our backsides simultaneously.

Those nut commercials are a riot!

Esthermay Bentley-Goossen said...

Nice descriptive.
That HONDA ad - never seen it before. Very "re-watchable."
Goin' to share that one with the kids.
Thanks for link to Sonlight on Facebook in your sidebar. I'm officially a "fan."

Esthermay Bentley-Goossen, Writer/Counselor

Leslie said...

You are a very very infuriating man, Luke!


Julie said...

all I can say is...."freeeee credit, report dot com!..."
someone in this house sings this constantly. whoever writes those...while funny and re-watchable...should be jailed for writing a song you cannot stop singing.
Oh---btw---got all 3 mathtaculars...nice leotards, Commutative Man!!
My 8 yr kept rewinding the banana peel segment. Poor Justin, hit the floor like 100 times at my house! heeheehee!!!

Kindred Blessings said...

Terrible Luke; terrible! You're enjoy torturing the SL crowd, aren't you?

Great insights about marketing changes.

Luke Holzmann said...

Tony, that was my wife's favorite <smile>.

Esthermay, so glad to have you as a fan! <smile> That is a very impressive commercial.

Leslie, I do try <smile>.

Julie, Commutative Man is so awesome! He's a hero of mine. <smile> And I'm glad the special effects of Justin fallen held up well enough that they weren't noticeable after 100 views <smile>.

I do, Kindred Blessings... I do, but only in the most loving way possible <smile>.

Thanks for commenting, everyone!



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Luke Holzmann
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